Patagonia – A Good Corporate Citizen

Normally I cringe at the cliche’d term “corporate citizen” because 99 times out of 99 it is some asshole marketing whiz that thinks recycling beer cans means going green.  But everyonce in a while a company doesn’t proclaim they are the great savior of all things important, they just do it.

I am a big fan of Patagonia’s clothing especially the capilene pants but I’m not a big fan of the prices.  The old adage “you get what you pay for” is very true here, to get quality you have to pay for it.

The reason I mention Patagonia is because they don’t say they are a good corporate citizen, they just are.  It may be old news but Patagonia has a website called The Footprint Chronicles.  I’m stealing their description because they put it best:

Our reason for being is to make the best product and cause no unnecessary harm.

Yet we’re keenly aware that everything we do as a business – or have done in our name – leaves its mark on the environment.  As yet, there is no such thing as a sustainable business but every day we take steps to lighten our footprint and do less harm.

The Footprint Chronicles allows you to track the impact of a specific Patagonia product from design through delivery.

And with that I recommend checking out the site, it is pretty damn cool The Footprint Chronicles.

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